/ Scheller Lunchtime Live: Product Placebo: Using the Placebo Effect to Improve Consumer Experience

Scheller Lunchtime Live: Product Placebo: Using the Placebo Effect to Improve Consumer Experience

January 1, 1970
12:00 am - 12:00 am
Date: 
Friday, September 10, 2021 – 12:00 to 12:30
Location: 
Atlanta, GA
Summary Sentence: 
Scheller Lunchtime Live: Product Placebo: Using the Placebo Effect to Improve Consumer Experience

Scheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.

Sidebar: 

In this episode, Aaron Hackett, Lecturer in Marketing, will look at how consumer perception of a product, regardless of its competitive advantage, can be distorted by factors that have nothing to do with a product’s effectiveness. He’ll discuss how the placebo effect can improve the consumer experience and how to resolve the perception issue using common marketing cues we all value.