Friday, October 8, 2021 – 12:00 to 12:30
Learn about how brands are capitalizing on social commerce and what it means for consumers and e-tailers
Scheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.
In this talk, Professor Michael Buchanan will provide a brief history of social interactions and key consumer trends on social media. He’ll explain how brands are capitalizing on social commerce and offer his predictions on what it means for consumers and e-tailers.